FACT: Education is the key to understanding natural ingredients. Estheticians should work to educate their clients and serve as a...

FACT: Using naturally derived ingredients helps support sustainable sources. Plant derived ingredients are more sustainable than those...

FALLACY: Products made from natural ingredients are more effective. There is zero evidence that a chemical ingredient extracted from...

Everyone should have a good skincare routine - it's all about repetition of steps you have to do each and everyday. But are you...

FACT: Some natural extracts are well-researched and work effectively just as they occur in nature, without any manipulation or...

FALLACY: Products made with natural ingredients do not need preservatives. WRONG WRONG WRONG! Any skin care product that contains water...

FACT: Many chemicals used in skin care and cosmetics are derived from plant sources. Plants contain many ingredients from which chemicals...

FACT: There is a difference between natural and organic. Natural is a very general term - many products contain naturally derived...

FALLACY: Natural ingredients are less likely to cause allergies and reactions. Not only is this statement false, but natural ingredients...

FACT: There is no such thing as chemical free. Everything in the universe is made of chemicals, including the human body (carbon,...